{"id":2542,"date":"2024-05-13T07:51:06","date_gmt":"2024-05-13T05:51:06","guid":{"rendered":"https:\/\/ecins.fr\/site\/?p=2542"},"modified":"2026-10-06T22:04:17","modified_gmt":"2026-10-06T20:04:17","slug":"magazine-des-collectivites","status":"publish","type":"post","link":"https:\/\/ecins.fr\/site\/magazine-des-collectivites\/","title":{"rendered":"Faut-il d\u00e9mat\u00e9rialiser les magazines des collectivit\u00e9s?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2542\" class=\"elementor elementor-2542\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"jet-sticky-section elementor-section elementor-top-section elementor-element elementor-element-8268931 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" style=\"height: fit-content;\" data-id=\"8268931\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-50fecda\" data-id=\"50fecda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3dd9010\" data-id=\"3dd9010\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b08145 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-text-editor\" data-id=\"3b08145\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ecins \u00e9tudes conseils<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82552f6 elementor-widget elementor-widget-template\" data-id=\"82552f6\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"header\" data-elementor-id=\"1289\" class=\"elementor elementor-1289\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f654c42 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f654c42\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column 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data-elementor-type=\"wp-post\" data-elementor-id=\"2009\" class=\"elementor elementor-2009\" data-elementor-post-type=\"jet-menu\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b15aa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"70b15aa\" data-element_type=\"section\" 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class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e6b675f\" data-id=\"e6b675f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6063ce5 elementor-widget elementor-widget-spacer\" data-id=\"6063ce5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b551387 elementor-widget elementor-widget-heading\" data-id=\"b551387\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous conna\u00eetre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e206c5 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"9e206c5\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6c2c63 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"f6c2c63\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Notre histoire et nos valeurs<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/#vous\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c0 Propos de vous<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/#ref\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">R\u00e9f\u00e9rences<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6621b60 elementor-widget elementor-widget-spacer\" data-id=\"6621b60\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-ef61520\" data-id=\"ef61520\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12462db elementor-widget elementor-widget-spacer\" data-id=\"12462db\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f16a42d elementor-widget elementor-widget-spacer\" data-id=\"f16a42d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<div class='jet-mega-menu-sub-menu'><ul  class=\"jet-mega-menu-sub-menu__list\">\n\t<li id=\"jet-mega-menu-item-4089\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-4089\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Notre histoire et nos valeurs<\/div><\/div><\/a><\/div><\/li>\n\t<li id=\"jet-mega-menu-item-4090\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-4090\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/#vous\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c0 Propos de Vous<\/div><\/div><\/a><\/div><\/li>\n\t<li id=\"jet-mega-menu-item-4091\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-4091\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/nous-connaitre-ecins-reference-valeur\/#ref\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">R\u00e9f\u00e9rences<\/div><\/div><\/a><\/div><\/li>\n<\/ul><\/div>\n<\/li>\n<li id=\"jet-mega-menu-item-278\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item-has-children jet-mega-menu-item--mega jet-mega-menu-item-has-children jet-mega-menu-item--top-level jet-mega-menu-item-278\"><div class=\"jet-mega-menu-item__inner\" role=\"button\" tabindex=\"0\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Nos services\"><a href=\"https:\/\/ecins.fr\/site\/nos-services\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--top-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Nos services<\/div><\/div><\/a><div class=\"jet-mega-menu-item__dropdown\"><i class=\"fas fa-angle-down\"><\/i><\/div><\/div><div class=\"jet-mega-menu-mega-container\" data-template-id=\"1364\" data-template-content=\"elementor\" data-position=\"default\"><div class=\"jet-mega-menu-mega-container__inner\"><style>.elementor-1364 .elementor-element.elementor-element-ca3a239 .elementor-repeater-item-1ad73f6.jet-parallax-section__layout .jet-parallax-section__image{background-size:auto;}.elementor-1364 .elementor-element.elementor-element-b1a16ae{--spacer-size:10px;}.elementor-1364 .elementor-element.elementor-element-ca3a239:not(.elementor-motion-effects-element-type-background), .elementor-1364 .elementor-element.elementor-element-ca3a239 > .elementor-motion-effects-container > .elementor-motion-effects-layer{background-image:url(\"https:\/\/ecins.fr\/site\/wp-content\/uploads\/2021\/02\/home-bg-pattern-01-52-1-4-6.png\");}.elementor-1364 .elementor-element.elementor-element-ca3a239{transition:background 0.3s, border 0.3s, border-radius 0.3s, box-shadow 0.3s;}.elementor-1364 .elementor-element.elementor-element-ca3a239 > .elementor-background-overlay{transition:background 0.3s, border-radius 0.3s, opacity 0.3s;}<\/style>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1364\" class=\"elementor elementor-1364\" data-elementor-post-type=\"jet-menu\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a9c076 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2a9c076\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7c8330\" data-id=\"f7c8330\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c9b2b elementor-widget elementor-widget-template\" data-id=\"54c9b2b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"3456\" class=\"elementor elementor-3456\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35b9242 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"35b9242\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d53adb8&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a9f00c7\" data-id=\"a9f00c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8850d07 elementor-widget elementor-widget-spacer\" data-id=\"8850d07\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f61dd7 elementor-widget elementor-widget-heading\" data-id=\"4f61dd7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RH Enqu\u00eates internes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cae692 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2cae692\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-085805a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"085805a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BAROM\u00c8TRE SOCIAL<br>ENQU\u00caTE COLLABORATEURS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social\/#conseils\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Conseils \u2013 Plans d\u2019action \u2013 Accompagnement<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/rps-risques-psycho-sociaux\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">RPS\u00a0: Diagnostic des risques psycho-sociaux et plan de pr\u00e9vention<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/enquete-etude-salariale\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Enqu\u00eate \u00e9tude salariale<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcd34f8 elementor-widget elementor-widget-spacer\" data-id=\"dcd34f8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c25e6da\" data-id=\"c25e6da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27ef7f3 elementor-widget elementor-widget-spacer\" data-id=\"27ef7f3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ea8c19 elementor-widget elementor-widget-heading\" data-id=\"8ea8c19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communication<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f38a028 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f38a028\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3757b1a elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3757b1a\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etude-de-lectorat\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9TUDE DE LECTORAT<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etude-de-lectorat\/#barometrelec\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">BAROM\u00c8TRE DE LECTURE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/audit-de-communication-interne\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">AUDIT DE COMMUNICATION INTERNE ET<br>\u00c9TUDE SUR LE DISPOSITIF D\u2019INFORMATION<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etude-sur-limpact-de-la-communication-rse\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9TUDE SUR L\u2019IMPACT DE LA COMMUNICATION RSE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9199617 elementor-widget elementor-widget-spacer\" data-id=\"9199617\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2b30c64\" data-id=\"2b30c64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539ae81 elementor-widget elementor-widget-spacer\" data-id=\"539ae81\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8aba148 elementor-widget elementor-widget-heading\" data-id=\"8aba148\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ea902 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"69ea902\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c85ca4 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1c85ca4\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etude-dispositif-d-information-aupres-du-reseau-de-vente\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9TUDE DISPOSITIF D\u2019INFORMATION<br>AUPR\u00c8S DU R\u00c9SEAU DE VENTE<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etudes-qualitatives-aupres-des-clients\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9TUDE QUALITATIVE AUPR\u00c8S DES CLIENTS<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecins.fr\/site\/services\/etude-dimage-ecoute-sociale\/\">\n\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">\u00c9tude d\u2019image & \u00c9coute sociale<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be5e1de elementor-widget elementor-widget-spacer\" data-id=\"be5e1de\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ca3a239 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ca3a239\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;1ad73f6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-971d342\" data-id=\"971d342\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1a16ae elementor-widget elementor-widget-spacer\" data-id=\"b1a16ae\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t<\/div><\/div>\n<div class='jet-mega-menu-sub-menu'><ul  class=\"jet-mega-menu-sub-menu__list\">\n\t<li id=\"jet-mega-menu-item-488\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item-has-children jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-488\"><div class=\"jet-mega-menu-item__inner\" role=\"button\" tabindex=\"0\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"RH \u00c9coute et Plans d&rsquo;Actions\"><a href=\"#\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">RH \u00c9coute et Plans d&rsquo;Actions<\/div><\/div><\/a><div class=\"jet-mega-menu-item__dropdown\"><i class=\"fas fa-angle-down\"><\/i><\/div><\/div>\n\t<div class='jet-mega-menu-sub-menu'><ul  class=\"jet-mega-menu-sub-menu__list\">\n\t\t<li id=\"jet-mega-menu-item-470\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-470\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Barom\u00e8tre social \u2013 Enqu\u00eate collaborateurs<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-1505\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-1505\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social-barometre-rh-enquete-interne\/#conseils\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Conseils \u2013 Plans d\u2019action \u2013 Accompagnement<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-508\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-508\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/rps-risques-psycho-sociaux\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">RPS\u00a0: Diagnostic des risques psycho-sociaux et plan de pr\u00e9vention<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-3014\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-3014\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/enquete-etude-salariale\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Enqu\u00eate \u00e9tude salariale<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-963\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-963\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social-barometre-rh-enquete-interne\/#autres01\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Autres Prestations<\/div><\/div><\/a><\/div><\/li>\n\t<\/ul><\/div>\n<\/li>\n\t<li id=\"jet-mega-menu-item-489\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item-has-children jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-489\"><div class=\"jet-mega-menu-item__inner\" role=\"button\" tabindex=\"0\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Communication\"><a href=\"#\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Communication<\/div><\/div><\/a><div class=\"jet-mega-menu-item__dropdown\"><i class=\"fas fa-angle-down\"><\/i><\/div><\/div>\n\t<div class='jet-mega-menu-sub-menu'><ul  class=\"jet-mega-menu-sub-menu__list\">\n\t\t<li id=\"jet-mega-menu-item-938\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-938\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-de-lectorat\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude de Lectorat<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-513\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-513\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-de-lectorat#barometre\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Barom\u00e8tre de lecture<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-462\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-462\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/barometre-de-communication-interne\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">AUDIT DE COMMUNICATION INTERNE ET  \u00c9TUDE SUR LE DISPOSITIF D\u2019INFORMATION<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-3181\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-3181\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-dimage-ecoute-sociale\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude d\u2019image &#038; \u00c9coute sociale<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-964\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-964\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-sur-limpact-de-la-communication-rse\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude sur l\u2019impact de la communication RSE<\/div><\/div><\/a><\/div><\/li>\n\t<\/ul><\/div>\n<\/li>\n\t<li id=\"jet-mega-menu-item-490\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item-has-children jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-490\"><div class=\"jet-mega-menu-item__inner\" role=\"button\" tabindex=\"0\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Marketing &#8211; Communication externe\"><a href=\"#\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Marketing &#8211; Communication externe<\/div><\/div><\/a><div class=\"jet-mega-menu-item__dropdown\"><i class=\"fas fa-angle-down\"><\/i><\/div><\/div>\n\t<div class='jet-mega-menu-sub-menu'><ul  class=\"jet-mega-menu-sub-menu__list\">\n\t\t<li id=\"jet-mega-menu-item-524\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-524\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-dispositif-d-information-aupres-du-reseau-de-vente\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude dispositif d\u2019information aupr\u00e8s du r\u00e9seau de vente<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-525\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-525\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etudes-qualitatives-aupres-des-clients\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude qualitative aupr\u00e8s des clients<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-528\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-528\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/audit-de-communication-interne\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Audit pour refonte de site Web<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-463\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-463\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/etude-d-image\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">\u00c9tude d\u2019image et de notori\u00e9t\u00e9<\/div><\/div><\/a><\/div><\/li>\n\t\t<li id=\"jet-mega-menu-item-2151\" class=\"jet-mega-menu-item jet-mega-menu-item-type-custom jet-mega-menu-item-object-custom jet-mega-menu-item--default jet-mega-menu-item--sub-level jet-mega-menu-item-2151\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/services\/barometre-social-barometre-rh-enquete-interne\/#autres01\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--sub-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Autres Prestations<\/div><\/div><\/a><\/div><\/li>\n\t<\/ul><\/div>\n<\/li>\n<\/ul><\/div>\n<\/li>\n<li id=\"jet-mega-menu-item-2051\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-2051\"><div class=\"jet-mega-menu-item__inner\"><a href=\"https:\/\/ecins.fr\/site\/methodes\/\" class=\"jet-mega-menu-item__link jet-mega-menu-item__link--top-level\"><div class=\"jet-mega-menu-item__title\"><div class=\"jet-mega-menu-item__label\">Nos M\u00e9thodes<\/div><\/div><\/a><\/div><\/li>\n<li id=\"jet-mega-menu-item-1622\" class=\"jet-mega-menu-item jet-mega-menu-item-type-post_type jet-mega-menu-item-object-page jet-mega-menu-item--default jet-mega-menu-item--top-level jet-mega-menu-item-1622\"><div class=\"jet-mega-menu-item__inner\"><a 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data-id=\"17af90b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f2e481b elementor-section-full_width elementor-section-height-min-height elementor-reverse-mobile elementor-section-height-default elementor-section-items-middle elementor-invisible\" data-id=\"f2e481b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;b47f42d&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d906038\" data-id=\"d906038\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07646e4 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"07646e4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Faut-il d\u00e9mat\u00e9rialiser <br>\nles magazines <br>des collectivit\u00e9s\u00a0?<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-34090e6\" data-id=\"34090e6\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d730425\" data-id=\"d730425\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-88f09ec elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"88f09ec\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;b47f42d&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4678689\" data-id=\"4678689\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d6bd0f6 elementor-widget elementor-widget-spacer\" data-id=\"d6bd0f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-858adde\" data-id=\"858adde\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cb72b21 elementor-widget elementor-widget-heading\" data-id=\"cb72b21\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">#etudelectorat #magazinecollectivite #collectivite #magazine #communicationpublique #numerique #colterr \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6724b6a\" data-id=\"6724b6a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bb6029 elementor-widget elementor-widget-spacer\" data-id=\"6bb6029\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7141b7b elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7141b7b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2f55850\" data-id=\"2f55850\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d4163ac\" data-id=\"d4163ac\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac7f2b4 elementor-widget elementor-widget-text-editor\" data-id=\"ac7f2b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Benchmark ECINS \u00ab \u00c9tudes de lectorat pour les collectivit\u00e9s \u00bb, r\u00e9alis\u00e9 aupr\u00e8s de <b>9 451 r\u00e9pondants<\/b> dans le cadre de plusieurs \u00e9tudes. Elles ont \u00e9t\u00e9 men\u00e9es aupr\u00e8s de citoyens de diff\u00e9rentes collectivit\u00e9s : conseils r\u00e9gionaux et d\u00e9partementaux, m\u00e9tropoles, agglom\u00e9rations et communes.<\/p><p>Les \u00e9chantillons sont repr\u00e9sentatifs de la population \u00e9tudi\u00e9e. La m\u00e9thode des quotas prend en compte l\u2019\u00e2ge, la CSP et le lieu d\u2019habitation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ead9a0 elementor-widget elementor-widget-heading\" data-id=\"4ead9a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Magazine des collectivit\u00e9s : le papier <b>a-t-il encore sa place<\/b> \u00e0 l\u2019\u00e8re du num\u00e9rique ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa60efd elementor-widget elementor-widget-text-editor\" data-id=\"aa60efd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"auto\" data-start=\"2140\" data-end=\"2387\">Pour les collectivit\u00e9s, le magazine en version papier est r\u00e9guli\u00e8rement questionn\u00e9 : la recherche d&rsquo;\u00e9conomies, l&rsquo;\u00e9volution des usages et le d\u00e9veloppement des supports num\u00e9riques peuvent inciter \u00e0 envisager une diffusion enti\u00e8rement d\u00e9mat\u00e9rialis\u00e9e.<\/p><p dir=\"auto\" data-start=\"2392\" data-end=\"2616\">Mais les citoyens sont-ils pr\u00eats \u00e0 abandonner le magazine papier ? Et lorsqu&rsquo;ils ont le choix, pr\u00e9f\u00e8rent-ils r\u00e9ellement consulter leur magazine en ligne plut\u00f4t que le feuilleter lorsqu&rsquo;il arrive dans leur bo\u00eete aux lettres ?<\/p><h2><b>\u00a0<\/b><\/h2><h2><b>Le papier reste le format privil\u00e9gi\u00e9 par une large majorit\u00e9 de lecteurs<\/b><\/h2><div>\u00a0<\/div><div>Nos <a href=\"https:\/\/ecins.fr\/site\/services\/etude-de-lectorat\/\">\u00e9tudes de lectorat<\/a>, de notori\u00e9t\u00e9 et de satisfaction montrent que les magazines des collectivit\u00e9s restent tr\u00e8s lus. Pour la plupart des cat\u00e9gories d&rsquo;\u00e2ge, ils constituent m\u00eame la premi\u00e8re source d&rsquo;information locale, devant les sites Internet, newsletters et r\u00e9seaux sociaux des collectivit\u00e9s. Les trentenaires et les quarantenaires se distinguent toutefois par des usages plus num\u00e9riques.<\/div><div>\u00a0<\/div><div>Lorsqu&rsquo;on leur demande quel format ils privil\u00e9gieraient,<b> 11 % seulement des lecteurs choisiraient de recevoir le magazine par mail et de le consulter en ligne plut\u00f4t qu&rsquo;en version papier.<\/b><\/div><div>\u00a0<\/div><div>Par ailleurs, plus de 9 lecteurs sur 10 d\u00e9clarent ne pas avoir d\u00e9j\u00e0 consult\u00e9 le magazine de leur collectivit\u00e9 en ligne.<\/div><div>\u00a0<\/div><div>Le num\u00e9rique n&rsquo;est pourtant pas absent du parcours de lecture. Les magazines papier g\u00e9n\u00e8rent d&rsquo;ailleurs un flux de visiteurs vers le site Internet. Les lecteurs peuvent ainsi approfondir une information gr\u00e2ce aux liens et aux QR codes.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2d0acc elementor-widget elementor-widget-heading\" data-id=\"d2d0acc\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Papier et num\u00e9rique : privil\u00e9gier la <b>compl\u00e9mentarit\u00e9<\/b><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f31a6 elementor-widget elementor-widget-text-editor\" data-id=\"c6f31a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Malgr\u00e9 leur fort attrait pour les nouvelles technologies et leur usage quotidien des outils num\u00e9riques, les personnes interrog\u00e9es expriment majoritairement leur attachement au format papier.<\/p><p>Leur raison est simple : <b>ils lisent le magazine lorsqu&rsquo;ils l&rsquo;ont sous la main, mais ils n&rsquo;iront pas n\u00e9cessairement rechercher spontan\u00e9ment les informations sur un site Internet ou dans leur bo\u00eete mail.<\/b><\/p><p>Cette donn\u00e9e est particuli\u00e8rement importante pour les retrait\u00e9s, qui repr\u00e9sentent une part importante du lectorat. Ce sont les lecteurs les plus r\u00e9guliers et les plus assidus.<\/p><p>Mais les seniors ne sont pas les seuls concern\u00e9s. Certains actifs, apr\u00e8s une journ\u00e9e pass\u00e9e devant les \u00e9crans, trouvent plus agr\u00e9able de feuilleter un magazine papier.<\/p><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c28b918\" data-id=\"c28b918\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cae6081 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"cae6081\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e5285a2\" data-id=\"e5285a2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-090f0d6\" data-id=\"090f0d6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c3285 elementor-widget elementor-widget-text-editor\" data-id=\"48c3285\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Pour les collectivit\u00e9s, l&rsquo;enjeu n&rsquo;est donc pas n\u00e9cessairement de choisir entre papier et num\u00e9rique, mais de faire jouer leur compl\u00e9mentarit\u00e9<\/b>. Conserver une \u00e9dition papier tout en d\u00e9veloppant les contenus num\u00e9riques permet de r\u00e9pondre \u00e0 des usages diff\u00e9rents et d&rsquo;accompagner progressivement les publics les plus \u00e0 l&rsquo;aise avec le digital vers de nouveaux formats.<\/p><p><b>Les applications d\u00e9di\u00e9es <\/b>\u00e0 l\u2019actualit\u00e9 des collectivit\u00e9s constituent notamment une <b>piste d\u2019avenir : <\/b>lorsqu\u2019elles existent, elles sont spontan\u00e9ment cit\u00e9es par les citoyens parmi leurs sources d\u2019information.\u00a0<\/p><p>Leur d\u00e9veloppement peut ainsi contribuer \u00e0 mieux toucher les publics les plus jeunes et \u00e0 accompagner l\u2019\u00e9volution des usages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d8a3183\" data-id=\"d8a3183\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50df522 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"50df522\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d4f29d5\" data-id=\"d4f29d5\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-370bd21 elementor-widget elementor-widget-image\" data-id=\"370bd21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2050\" height=\"2560\" src=\"https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-scaled.jpg\" class=\"attachment-full size-full wp-image-2543\" alt=\"\" srcset=\"https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-scaled.jpg 2050w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-scaled-240x300.jpg 240w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-scaled-820x1024.jpg 820w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-768x959.jpg 768w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-1230x1536.jpg 1230w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2024\/05\/img002-1640x2048.jpg 1640w\" sizes=\"(max-width: 2050px) 100vw, 2050px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7f95bf3\" data-id=\"7f95bf3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ae0d7da elementor-widget elementor-widget-spacer\" data-id=\"ae0d7da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cf1fb0 elementor-widget elementor-widget-heading\" data-id=\"1cf1fb0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Et <b>l\u2019avenir<\/b> ?<br>\nPour autant, les<br> usages \u00e9voluent<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16760dd elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"16760dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Nos \u00e9tudes montrent une progression r\u00e9guli\u00e8re de la consultation en ligne des magazines des collectivit\u00e9s.<\/p>\n<p>Les premiers taux observ\u00e9s se situaient autour de 5 %. Les scores les plus \u00e9lev\u00e9s atteignent aujourd&rsquo;hui 15 %.<\/p>\n<p>Cette progression semble notamment li\u00e9e \u00e0 l&rsquo;\u00e9nergie d\u00e9ploy\u00e9e par les collectivit\u00e9s pour faire conna\u00eetre et valoriser leurs supports num\u00e9riques.<\/p>\n<p>Les pratiques \u00e9voluent, mais le niveau de lecture num\u00e9rique des magazines territoriaux reste aujourd&rsquo;hui tr\u00e8s variable d&rsquo;une collectivit\u00e9 \u00e0 l&rsquo;autre.<\/p><p><br><\/p>\n<h3><b>\u00c0 propos de ce benchmark ECINS<\/b><\/h3>\n<p><i>Ces r\u00e9sultats sont issus d&rsquo;\u00e9tudes de lectorat men\u00e9es aupr\u00e8s de citoyens pour le compte de collectivit\u00e9s. Ils concernent donc sp\u00e9cifiquement les magazines des collectivit\u00e9s territoriales <b>et ne peuvent \u00eatre extrapol\u00e9s aux magazines BtoC, BtoB ou institutionnels.<\/b><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0abb598 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"0abb598\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-95a1552\" data-id=\"95a1552\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f92c7f9 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-grid-6 elementor-grid-mobile-3 elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"f92c7f9\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a78065 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"1a78065\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a318dcb&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-462a7e3\" data-id=\"462a7e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5411288 elementor-widget elementor-widget-template\" data-id=\"5411288\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"footer\" data-elementor-id=\"1351\" class=\"elementor elementor-1351\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4fe58ce elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"4fe58ce\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;d332b63&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0007fb\" data-id=\"f0007fb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5499b53 elementor-widget elementor-widget-spacer\" data-id=\"5499b53\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42f6c33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42f6c33\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d146c7c\" data-id=\"d146c7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14afe50\" data-id=\"14afe50\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5665dd9 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"5665dd9\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/ecins.fr\/site\/contact-2\/\">\n\t\t\t<i aria-hidden=\"true\" class=\"xlio ion-ios-chatbubbles\"><\/i>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3db32ba\" data-id=\"3db32ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a9d49e elementor-widget elementor-widget-heading\" data-id=\"4a9d49e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ecins.fr\/site\/contact-2\/\">Vous souhaitez en savoir plus?<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77316ae elementor-widget elementor-widget-heading\" data-id=\"77316ae\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ecins.fr\/site\/contact-2\/\">Parlons-en<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93d5a69 elementor-widget elementor-widget-spacer\" data-id=\"93d5a69\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b2b082 elementor-section-full_width elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"7b2b082\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5d802a9\" data-id=\"5d802a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d48c2bb elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-grid-6 elementor-grid-mobile-3 elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"d48c2bb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-telegram\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\" role=\"button\" tabindex=\"0\" aria-label=\"Partager sur email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e927115 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e927115\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;4c92fad&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9a5995\" data-id=\"b9a5995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4101c2e elementor-widget elementor-widget-spacer\" data-id=\"4101c2e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4dc8dbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4dc8dbd\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;ede066e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-0a09634\" data-id=\"0a09634\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-4c0c344\" data-id=\"4c0c344\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-ef25674\" data-id=\"ef25674\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70521d8 elementor-widget elementor-widget-image\" data-id=\"70521d8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"126\" src=\"https:\/\/ecins.fr\/site\/wp-content\/uploads\/2018\/09\/logo_adm01.png\" class=\"attachment-full size-full wp-image-9\" alt=\"\" srcset=\"https:\/\/ecins.fr\/site\/wp-content\/uploads\/2018\/09\/logo_adm01.png 600w, https:\/\/ecins.fr\/site\/wp-content\/uploads\/2018\/09\/logo_adm01-300x63.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-6f5de45\" data-id=\"6f5de45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-inner-column elementor-element elementor-element-a90e327\" data-id=\"a90e327\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-dfea12b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfea12b\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;a4f66c6&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6562f9b\" data-id=\"6562f9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8d53ed9\" data-id=\"8d53ed9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd371c6 elementor-widget elementor-widget-heading\" data-id=\"cd371c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10 bis, rue Duhesme 75018 - Paris<br>\nT\u00e9l\u00e9phone : +33 (0) 1 46 06 43 26<br>\nE-mail : 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